The emerging QR codes are making their present known as smartphone users are scanning away. When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, it accesses a link to digital content on the web. While QR codes are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented. QR is a registered trademark of Denso Wave, a subsidiary of Toyota. Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use in other parts of the world.
The QR code is known for appearing in magazines, on signs, on buses, on business cards, or on almost any object about which users might need information. QR (Quick Response code). Is a type of matrix barcode (or two-dimensional code) designed to be read by today’s smartphones. The code consists of black modules arranged in a square pattern on a white background usually big or small. Although initially used for tracking parts in vehicle manufacturing, QR codes as of 2011 are used in a much broader context. Uses extend from commercial tracking to entertainment and from product marketing to in-store product labeling. Many of these applications target for smartphone users (via mobile tagging). Mobile tagging is the process of providing data read from tags for display on mobile devices such as websites, videos, and more.
In the US, QR Code usage is expanding according to one study, 14 million mobile users scanned a QR Code or a barcode: 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (Retrieved from www.wikipedia.com).
Additionally, there are sites where you can build your own QR code to display whatever you would like @ http://qrcode.kaywa.com/
Check out my creation:
I recently had QR code placed on my business card and then had a new name tag created with one was well. To my knowledge, I am one of the first business people in Northwest Indiana to have the QR placed on the name tag. It does generate a lot of conversation.
ReplyDeleteLeanne Hoagland-Smith
Author of Be the Red jacket
Way to go for creating a great post.
ReplyDeleteAs for Leanne, I think she's right. I live in Indiana and not many people are "up" on this technology yet. The handful that are seemed to be tied to technology companies in the area like Interactive Intelligence and ExactTarget. Thanks again for a great post!
This is a great idea and interesting post. I had seen a lot of these around but never knew exactly what it was for. I knew that it could be used with cell phones but not how it worked and why.
ReplyDeleteI will have to learn more about it.
Nice info. I never really knew what they were for. I guess I do now.
ReplyDelete